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Marketing Jobs -The Dream Job / The Smart Interview

Prepared by Terese Terry

Lippincott Library for Wharton Marketing Club

VAULT ONLINE CAREER GUIDES. and WETFEET INSIDER GUIDES.      MARKETING & BRAND MANAGEMENT    ADVERTISING     GUIDE to the TOP ADVERTISING & PR EMPLOYERS.
(Select : Online Subscriptions)

A sampling of your 100 + business databases

What you type is in bold.  Clicks are underlined.

FIND IT

Hirings, Firings, Industry Buzz.    

• A Trade Journal Database -- PROMT.     Search on: executive changes and marketing

What brand leads in organic packaged food in the US?

• A Market Research Report Database -- MINTEL REPORTS.     Search on: organic food     (Tip: Market Share is found in "Supply Structure" section of report.)

What companies are like Google?

• MERGENT HORIZON       Competitors. Customers, Products, Suppliers and more.

ADWEEK JOBS      See other job resources in Advertising and Marketing Research Guide.

NAIL IT.

COMPANY INFO

Look up American Express in these databases. Each has unique features.

• THOMSON RESEARCH      SEC Filings, Annual Reports, Analylst Research.
• BUSINESS SOURCE PREMIER.     SWOT analysis.        Search on: american express and swot
• EUROMONITOR'S GLOBAL MARKET INFORMATION DATABASE.       Market share, corporate strategy, sales, company profile.
• DOW JONES FACTIVA.     Wall St. Journal, Economist + 10,000 more publications.              Search on: hd=american express and market$ and strateg$

NEW PRODUCTS / TRENDS

BUSINESS & INDUSTRY        (A database of trade journals)       Search on: new product*and social networking

MARKETRESEARCH.COM    Search on: hip surgery

BRANDS

ADVERTISING AGE        Search on: megabrands

PEOPLE

MEDIA POST    Indentify all marketing and media position holders and contact information in any company.   People Finder

Wall Street Transcripts in    ABI/Inform   Lengthy CEO Interviews.
      Type: wall street transcript in PUBLICATION TITLE, (AND) marketing in SUBJECT.

CONSUMER / INDUSTRY -- MARKET RESEARCH

COMSCORE (in WRDS) detailed browsing and buying behavior by U.S. Internet users.

FORRESTER   (Broad IT marketing focus.)     IT spending   ( Requires a one-time registration from a campus location and is subsequently available remotely.)       forrester.com/

ORBIS (Bureau van Dijk) SUITE. Click: Expert Search-> Orange Chevron in tool bar-> China > ->Consumer Services

SEE ALSO:     LIPPINCOTT RESEARCH GUIDES:
Advertising and Marketing          Consumer Behavior          Job Search         &nbsp
Market Intelligence          Media: Broadcast / Entertainment & New Media          Retail           Travel and Tourism