Sidebar

Main Content

Advertising and Marketing Industries

Lippincott Library

INDUSTRY OVERVIEWS	DIRECTORIES	HANDBOOKS / RANKINGS	ADS
BRANDS	AD EXPENDITURES	AD RATES	STATISTICS
SELECTED PERIODICALS	DICTIONARIES	JOBS / NEWS	LOCATION CODES

INDUSTRY OVERVIEWS

The 2007 ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK Richard Miller & Associates. 239 pages. GV174 .E58 (RD) Also in Annenberg Library.

AD AGE ADVERTISING CENTURY 1900 - 1999. Top Ads, Campaigns, People.

BUSINESS SOURCE PREMIER Search on:advertising industry profile

FUTURE OF ADVERTISING. Wharton SEI Centers Future of Advertising Project and Empirical Generalizations Conference. 2008. futureofadvertising.wordpress.com

HOOVER'S ONLINE. Includes key companies and people.

OUTDOOR ADVERTISING ASSOCIATION OF AMERICA, INC. Facts & Figures. oaaa.org/

RESEARCH on DEMAND Investment analyst reports. Limit to "Industry Reports Only."

STANDARD & POOR'S NET ADVANTAGE. Industry Surveys (US) Global Industry Surveys (Asia & Europe)
S&P Print Surveys 1941-2003: HG 4921 S672 (Peck Collection, 2nd floor)

VALUE LINE Research Center.. Investment Analyst Reports for advertising industry and component companies
Logon (tool bar) Plus Edition Look Up Industry. (Also MicroText and CD) #160; Value Line Database Search Aid

DIRECTORIES

ADVERTISING RED BOOKS.    Annual.     5 Volumes (RD)    (Also online in Lippincott Library via LEXIS NEXIS TOTAL RESEARCH database)
ADVERTISERS.      HF 5805 S712     ADVERTISERS INDEX.    HF 5805 s722
AGENCIES.     HF 5805 S72
INTERNATIONAL ADVERTISERS & AGENCIES.      HF 5804 S73
ADVERTISERS & AGENCIES. Supplement.   HF 5805 S724

AGENCY COMPILE. N. America. Free registration required. agencycompile.com

AGENCY FAMILY TREES Advertising Age Multiple global directories.

AGENCY SEARCH. American Ass'n. of Advertising Agencies. Annual. Agency profiles.
Search by Name, Geography, Billing, Client, Brand. aaaagencysearch.com/

ALL ADVERTISING AGENCIES. US Screen for specialty, budget and location. Links to agency websites. AllAdvertisingAgencies.com

ASIA-PACIFIC AGENCY DIRECTORY. Advertising, Marketing, Media, PR + more.

B to B ONLINE . Media Business. Multiple directories, 18 ranked lists for agencies, advertisers, brands + more. btobonline.com/

THE DIRECT MARKETING MARKET PLACE Direct Marketing Association (DMA) Annual. N. America.
Direct Marketers, Service firms & Suppliers. Industry statistics. Extensive bibliography. HF 5415.1 D57 (RS)

DIRECTORY OF RESEARCH ORGANIZATIONS Global. ESOMAR. directory.esomar.org/

GREENBOOK. Annual. Market research firms. Global. greenbook.org/

IMRI'S INTERNATIONAL DIRECTORY OF MARKET RESEARCH AGENCIES. imriresearch.com/

MRA BLUE BOOK RESEARCH SERVICE DIRECTORY. Marketing Research Association. Annual. US. bluebook.org/

O'DWYER'S DIRECTORY OF PUBLIC RELATIONS FIRMS Annual. | HM263 .O37 (RD)

QUIRK'S Ten specialized directories of research companies. quirks.com/

RED BOOKS ONLINE (Not identical to print Red Books) "Agency Showcase" and "Service & Suppliers" databases. redbooks.com/

STANDARD RATE & DATA SERVICE (SRDS) Also in print at the Lippincott Reference Desk:

BUSINESS PUBLICATION ADVERTISING SOURCE. HF 5905 S723
SRDS CONSUMER MAGAZINE ADVERTISING SOURCE. HF 5905 S725
DIRECT MARKETING LIST SOURCE. HF5861 D54
SRDS INTERACTIVE ADVERTISING SOURCE. HF5905 S727
NEWSPAPER ADVERTISING SOURCE. HF5905 S73 Includes market data.
RADIO ADVERTISING SOURCE. HF 5905 S74 Includes Arbitron data.
TV & CABLE SOURCE. HF 5905 S745 Includes demographics, Nielsen, DMA data and market profiles.

HANDBOOKS / RANKINGS

100 LEADING NATIONAL ADVERTISERS. AD AGENCY FAMILY TREES Annual. by Advertising Age. Profiles.
HF5801 .A2763 (RD)

ADResource The fundamentals of digital advertising & marketing. clickz.com/

MULTICHANNEL MERCHANT. Direct marketing. Handbook-type content. | multichannelmerchant.com/

PRINCIPLES OF MARKETING. Kotler. 11th ed. w/CD. HF 5415 K636 2006 (Lippincott Reserve)

Promo magazine. Rankings of top advertising and marketing agencies. Search on:rankings and business in SUBJECT TERMS

BRANDS, TRADE NAMES and TRADEMARKS

Search in Franklin card catalog on SUBJECT: brand

Advertising Age Search on: megabrands

AD $ SPENDER. US media use and expenditure by Brand / Parent Company (including individual commercial films),Industry, Type of media used (Magazine, Sunday Magazine, Newspaper, Outdoor, Spot & Network Radio,Network, Spot, Syndicated & Cable TV.) Advertiser rankings by media spending. (Available in Lippincott Library; Ask Librarian to log you on)
Print: AD SUMMARY Books I & II. HF 5802 N312 (RD)
ADSPENDER DATABASE SEARCH AID

ADVERTISING "RED BOOKS."
Advertisers Brand Name Index. HF 5805 S722(RD) International Brand Name Index. HF 5804 S73 (RD)
RedBook Online Brand Lookup.

Brand Strategy

BRANDS & THEIR COMPANIES. 2 vols. with supplement. Gale. Bienniel, 1990 - current. T 223 V4 A 22 (RD)

BRANDZ TOP 100 BRANDS. Global. brandz.com/output/

BrandWeek. 1994 - current. Print: 1987 - current.

CORPORATE AFFILIATIONS Select: advanced search

ENCYCLOPEDIA OF CONSUMER BRANDS. 1994. 3 vols. Brand history, market data, bibliographies. HF 5415.3 E 527 (RS)

EUROMONITOR'S GLOBAL MARKET INFORMATION. Market share by product and region.
Company profiles include profit and sales figures. (For best results, use SEARCH in top bar and search on brand name in body of document, not title).

"Global Brands" Special Report. Financial Times Annual. ft.com/reports/global-brands-2009/

GLOBAL BRANDS SCORECARD. by Interbrand in: Business Week Annual Top 100. Includes corporate snapshots.
Search on:best global brands businessweek.com/

HOUSEHOLD PRODUCTS Database. National Institutes of Health. Although the focus is health/safety, this database is useful for identifying manufacturers by brands.
Includes 4,000 consumer brands. householdproducts.nlm.nih.gov/

Journal of Brand Management

Journal of Product & Brand Management

MRI+ . MediaMark. Part I -- Magazine, Cable and Web statistics.
Part II -- Detailed consumer product and media preferences statistics. One-time registration required.
How to Read an MRI Report

MARKETER'S GUIDE TO MEDIA Semi-annual. Trends, demographics & rates. Ad costs. Covers all media. HF5826.5 .M45 (Annenberg Library Reference)

MARKET SHARE REPORTER. Global. See Brand Index. HF5410 M375 (RD

MARKETING FACTBOOK. Scanned grocery store purchases. 1982-1997. HF 5413.33 U6 M375 (ST)

REBRAND. "the global source for case studies and programs on effective brand transformations" rebrand.com

REFERENCE USA

STICKIEST BRANDS on the WEB Monthly. Type: stickiest brands See other Internet metrics on this page, e.g., Top 50 Internet Advertisers by Media Value (TNS Media) clickz.com/

SUPERBRANDS. from Brandweek. Annual. America's top 2000 brands. Includes ad expenditures.
HF 5801 S77 (RD)

TRADEMARKS ISSUED. U.S. Patent and Trademark Office. patft.uspto.gov/

ADS of the WORLD. Search on Media, Region, Country, Industry. adsoftheworld.com/

ADVERTISING COMMUNITY TOGETHER. database of responsible ads featuring the best work for Charities, Public service and Commercial. Focus on environmental and social issues. act-responsible.org/

ADCRITIC. Searchable database of TV and Internet ads and commentary. Annenberg Library only.

THE AD COUNCIL Public service campaigns. All media, from 1942 - current. adcouncil.org/

ADVERLICIO.US Online advertising archives. 2006 - current. adverlicio.us/

The ADVERTISING SLOGAN HALL of FAME adslogans.co.uk/

CLASSIC TELEVISION COMMERCIALS. archive.org/details/prelinger Search:advertising

Duke U. Digital Collections. AD*ACCESS 7,000+ N. American ads covering: Beauty and Hygiene, Radio, Television, Transportation, and World War II propaganda - 1911 - 1955.
EMERGENCE OF ADVERTISING IN AMERICA. 9,000+ advertising items and publications, 1850 - 1920 duke.edu/digitalcollections/

GALLERY of GRAPHIC DESIGN A browsable and searchable collection of images of hundreds of full-page advertisements placed in popular consumer magazines. 1932 - 1969.

I-FILM TV Commercials. 2000+ commercials (not searchable) ifilm.com/

AD EXPENDITURES

100 LEADING NATIONAL ADVERTISERS Annual. Global. Advertising Age HF 5801 A2763 (RD)

AD $ SUMMARY. US media use and expenditure by Brand / Parent Company (including individual commercial films),Industry and Type of Media Used:   (Internet, Magazine, Sunday Magazine, Newspaper, Outdoor, Spot & Network Radio and Network, Spot, Syndicated & Cable TV.)
Advertiser rankings by media spending.
Books I & II.    1980, 1983, 1985-1989, 1998-2006 [Print version discontinued] HF 5802 N312 (RD)
         Continued online as ADSPENDER    (ON) ADSPENDER Database Guide

Advertising Age June and November issues rank top advertising spenders. (PER) | Oversize Shelves.

ADVERTISING RATIOS & BUDGETS. 2007 (2001 / 2008. edition on order 1-09) Covers 5,000+ companies and 300 industries with advertising budgets,ad-to-sales ratios and ad-to-gross margin ratios, as well as budget forecasts and growth rates. Includes major foreign companies. (CD Ask at Lippincott Reference Desk)
Print, 1999 / 2007. HF 5801 A344 (RD)

Advertising-to-Sales-Ratios. Annual, 1997 - current. Advertising Age.

B-TO-B 100. Top Advertisers, with media breakdown. Media Categories ranked by revenue. (Download the PDF )

ABI/INFORM Search on: Subject: advertising expenditures for articles in Ad Age, AdWeek, Brandweek, Media Week, Wall St. Journal and other periodicals.

THE EUROPEAN ASSOCIATION OF COMMUNICATIONS AGENCIES. Facts & Figures. Ad spending by country, media and industry sector. eaca.be/ff/

EMARKETER. Summary articles and excerpted statistical data from many market research sources.
Search on Subject: advertising spending.

EUROMONITOR'S GLOBAL MARKET INFORMATION. Statistics. Historical and forecast ad spending by countries and media type. Search on: adspend .

NEWSPAPER ASSOCIATION OF AMERICA. Newspaper advertising expenditures, from 1950-current. Select Research

ROBERT COHEN'S INSIDER'S REPORT ON AD EXPENDITURES Twice yearly. Global. McCann Ericson. Select About Us -> News -> WorldGroup Insights mccann.com/

SUPERBOWL AD CAMPAIGN ANALYSIS TNS Media Intelligence. Select News & Resources tns-mi.com/

SUPERBRANDS. Annual. from BrandWeek also in print at: HF 5801 S77 2001 (RD)

TNS MEDIA INTELLIGENCE REPORTS. Summary ad spending data for top ten advertisers, categories.
Select: News tns-mi.com/

TOP 50 INTERNET ADVERTISERS ClickZ Stats.

US ECONOMIC CENSUS 2002 Issued August 2006. . www.census.gov/csd/bes/ In the left frame, select Business Expenses
Includes advertising expenditure for selected NAICS Codes.

AD RATES

Note -- TV ad rates are rarely listed publicly. Media buyers negotiate based on current viewer statistics.
Many publishers offer media kits (ad rates, circulation/demographics) on their Website. Example: fairchildpub.com/

Gale Directory of Publications and Broadcast Media. GALE'S READY REFERENCE SHELF. Global.
Some entries include ad rates (except for broadcast media) and circulation.
Print: Z 6951 A97 Annual, with supplements (Van Pelt Library RD)
Also online (in Library) on LexisNexis Classic (BUSREF; PUBBRD). Ask at Lippincott Reference Desk.

MARKETER'S GUIDE TO MEDIA Semi-annual. Trends, demographics & rates. Ad costs. Covers all media. HF5826.5 .M45 (Annenberg Library Reference)

MEDIAMARK (MRI+). Magazine database. Includes ad rates. Use "Topline Reports" for details. (One-time registration required)

STANDARD RATE & DATA SERVICE (SRDS) Also in print at the Lippincott Reference Desk:

BUSINESS PUBLICATION ADVERTISING SOURCE. HF 5905 S723
SRDS CONSUMER MAGAZINE ADVERTISING SOURCE. HF 5905 S725
DIRECT MARKETING LIST SOURCE. HF5861 D54
SRDS INTERACTIVE ADVERTISING SOURCE. HF5905 S727
NEWSPAPER ADVERTISING SOURCE. HF5905 S73 Includes market data.
RADIO ADVERTISING SOURCE. HF 5905 S74 Includes Arbitron data.
TV & CABLE SOURCE. HF 5905 S745 Includes demographics, Nielsen, DMA data and market profiles. Online TV & CABLE SOURCE -- Select a Market (Amarillo, e.g) , then the Market Profile to see averaged TV / Cable rates for time frames.

THIRTY SECOND AD COSTS. In Google, type: "30 second ad costs"

STATISTICS

2009 AD EFFECTIVENESS SURVEY. Topline and $1MM+ Digital Spender Results Forbes forbes.com/adinfo/research.html/

Advertising Media Internet Center (AMIC). Ad Info Website advertising pricing guide. ; Media Planning Guide. Glossary.

ADVERTISING RATIOS & BUDGETS. 2001 / 2008. Covers 5,000+ companies and 300 industries with advertising budgets,ad-to-sales ratios and ad-to-gross margin ratios, as well as budget forecasts and growth rates. Includes major foreign companies. (CD Ask at Lippincott Reference Desk)
Print, 1999 / 2006. HF 5801 A344 (RD)

CLICKZ Select Stats
Statistics for Ads, Traffic, Demographics, E-Commerce, Connection and Usage. Monthly, 2003 - current.

FACT PACKS and SEARCH MARKETING FACT BOOK (includes Internet ad rates) Advertising Age 60+ pages. Marketing and Advertising data.

INTERACTIVE ADVERTISING REVENUE REPORT. Quarterly, 2001 - current. by PriceWaterhouseCoopers. Interactive Advertising Bureau | iab.net/insights_research/

MAGAZINE HANDBOOK Annual. Magazine Publishers Assoc. Industry and ad statistics. magazine.org/

MARKET SHARE REPORTER. Annual. Global.

STATISTICAL ABSTRACT OF THE US. Section 24. Information & Communications. Print: HA 202 (RD)

STATISTICAL FACT BOOK Direct Marketing Assn. Annual. Projections, trends, ad costs, purchase habits + more. HF5410 .S738 (RD)

TV BUREAU OF ADVERTISING. US. Ad revenue, audience analysis, program ratings, market demographics.
(Some data is for members only.) Select Research Central tvb.org/

US ECONOMIC CENSUS (Search on: NAICS code 5418) census.gov/econ/census02/

DICTIONARIES

ADVERTISING AGE ENCYCLOPEDIA OF ADVERTISING HF 5803 A382 2003. (Annenberg Reference)

DICTIONARY OF ESSENTIAL MARKETING AND ADVERTISING. Rosenberg. HF 5415 R577 2009 (RD) On order 1-09

DICTIONARY OF MARKETING TERMS. Barron's. HF 5803 I46 (RS)

ENCYCLOPEDIC DICTIONARY OF MARKETINGKahn. HF5412 .K43 2006 (RD)

GLOSSARY OF ADVERTISING / MEDIA TERMS.

INTERNATIONAL DICTIONARY OF MARKETING. HF 5415 Y33 2002 (RD)

MARKETING DICTIONARY. American Marketing Association. Select Resource Library marketingpower.com/

SELECTED PERIODICALS

NOTE: Unless otherwise noted, the current print issue is in Lippincott Periodicals.
Links to all Penn E-Journals.

Advertising Age. Weekly, 1996 - current. Print: (Oversize) 1955 - current.

AdWeek Weekly, 1993 - current.

B to B Media Business

Creativity by Ad Age. Monthly, 1996 - current.

Industrial Marketing Management. European. Quarterly, 1995 - current. Print: 1971 - current. HF 5415.13 I53

Journal of Advertising Research Advertising Research Foundation. bimonthly, 1965 - current.

Journal of Consumer Research 1974 - current. Print: HF 5415.3 J687 (Also CD, MT)

Journal of Global Marketing.. Quarterly, 1993 - current. HF 1009.5 J68

Journal of Interactive Marketing.. Quarterly, 1999 - current. HF 5415.126 J687

Journal of International Marketing. 1993 - current. Print:HF 5410 J678

Journal of Marketing.American Marketing Ass'n. 1999 - current. Print: 1936 - current. HF 5415 A2 J6 (ST)

Journal of Marketing Research. 1964 - current. Print: HF 5415.2 J66 (ST) [Also CD, MT]

MediaWeek Weekly, 1994 - current. Print: 1991 - current. HF 5801 M435

PsycINFO. Abstracts of scholarly periodicals, many of which cover advertising / marketing topics. Use PennText to retrieve the full text of article.

Sales & Marketing Management. Monthly, 1997 - current. Print: 1927 - current. HF 5438 A34

JOBS

AAAA CAREER CENTER.American Ass'n of Advertising Agencies. careercenter.aaaa.org/

AMERICAN ADVERTISING FEDERATION Job Bank. aaf.org/jobs/

AMIC Media, Ad jobs. amic.com/adjobs/

AMERICAN MARKETING ASSOCIATION. Marketing jobs. marketingpower.com/

CAREER LINK Business Marketing Association. careerlink.marketing.org

CLICKZ JOB BOARD Professional marketing jobs. clickz.com/

IAB JOB BOARD Interactive advertising / marketing jobs. iab.net/jobs

MARKETING CAREER NETWORK jobs.effie.org

PROMOTION MARKETING ASSOCIATION. JOB BANK.

QUIRK'S JOB MART. quirks.com/TALENT ZOOAdvertising, Marketing jobs. talentzoo.com/

VAULT ONLINE CAREER GUIDES. MARKETING & BRAND MANAGEMENT ADVERTISING GUIDE to the TOP ADVERTISING & PR EMPLOYERS.

NEWS

ABI/INFORM - PROQUEST.

AdAge CHINA. 1992 - current

BUSINESS & INDUSTRY

KNOWLEDGE@WHARTON. | Choose Marketing.

New York Times on LEXISNEXIS ACADEMIC UNIVERSE

PROMT. Summaries of market research reports.

Wall Street Journal on DOW JONES FACTIVA + About 130 Advertising / Public Relations publications.

LOCATION CODES

CD = CD-ROM database.
RD = Reference Desk	ST = Lippincott Stacks on the 3rd Floor	WRDS = Wharton Research Data Services
RS = Reference Stacks	PER = Periodicals	MT = Microtext

fbrands

Navigation Aids