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Advertising and Marketing Industries

Lippincott Library

INDUSTRY OVERVIEWS	DIRECTORIES	HANDBOOKS / RANKINGS	ADS
BRANDS	AD EXPENDITURES	AD RATES	STATISTICS
SELECTED PERIODICALS	DICTIONARIES	JOBS / NEWS	LOCATION CODES

INDUSTRY OVERVIEWS

The 2007 ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK Richard Miller & Associates. 239 pages. GV174 .E58 (RD)
The 2007 ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK Online

Advertising Agency Report. ING. 59 pages. 1/08.
Also in Research-on- Demand.

AD AGE ADVERTISING CENTURY 1900 - 1999. Top Ads, Campaigns, People.

Marketer Profiles Yearbook. Advertising Age | adage.com/datacenter/#annual_2008__top_line_data/

BUSINESS SOURCE PREMIER Search on:advertising industry profile

CONTEMPORY ADVERTISING McGraw Hill Online Learning Center. Includes Advertising and Marketing Plan Outlines.

GLOSSARY OF ADVERTISING / MEDIA TERMS.

HOOVER'S ONLINE. Includes key companies and people.

INTERACTIVE ADVERTISING BUREAU Research & Resources Case Studies, Brand Research, Ad Basics + more. iab.net/

MARKETING:REAL PEOPLE, REAL CHOICES. 4th ed. Solomon. HF5415.35 .S65 2006 (Lippincott Reserve Desk )

OUTDOOR ADVERTISING ASSOCIATION OF AMERICA, INC. Includes industry overview and statistics. oaaa.org/

INVESTEXT. Investment analyst reports. Type:advertising and industry

STANDARD & POOR'S NET ADVANTAGE. Industry Surveys (US) Global Industry Surveys (Asia & Europe)
S&P Print Surveys 1941-2003: HG 4921 S672 (Peck Collection, 2nd floor)

The USER REVOLUTION: The New Advertising Ecosystem and the Rise of the Internet as a Mass Medium.
425 pages. Investment Research. PiperJaffray. 2007

VALUE LINE. Investment Survey Lookup Industry Also MicroText and CD

DIRECTORIES

ADVERTISING AGE DATA CENTERAnnual. Agencies, Advertisers, Media. Select: Fact Packs & Top Line Data for more special reports. adage.com/datacenter/

ADVERTISING RED BOOKS.    Annual.    5 Volumes (RD)
Also online in Lippincott Library via LEXIS NEXIS CLASSIC .     (BUSREF;SDA and BUSREF;SDAA)
      ADVERTISERS.     HF 5805 S712     ADVERTISERS INDEX.    HF 5805 s722
AGENCIES.     HF 5805 S72
INTERNATIONAL ADVERTISERS & AGENCIES.      HF 5804 S73
ADVERTISERS & AGENCIES. Supplement.   HF 5805 S724

ADWEEK DIRECTORY. US. Agencies, PR firms, Media Buying, Specialized marketing. HF 6182 U5 A387 (RD)
ADWEEK DIRECTORY. CD. ( in Lippincott Library)

AGENCY COMPILE. N. America. Free registration required. agencycompile.com

AGENCY SEARCH. American Ass'n. of Advertising Agencies. Annual. Agency profiles.
Search by Name, Geography, Billing, Client, Brand. aaaagencysearch.com/

THE DIRECT MARKETING MARKET PLACE Direct Marketing Association (DMA) Annual. N. America.
Direct Marketers, Service firms & Suppliers. Industry statistics. Extensive bibliography. HF 5415.1 D57 (RS)

Global Ad Agency Directory. (Select: Information Centre) adassoc.org.uk

GREENBOOK. Annual. Market research firms. Global. greenbook.org/ Print: HF 5415.2 I 53 (RD)

IMRI'S INTERNATIONAL DIRECTORY OF MARKET RESEARCH AGENCIES. imriresearch.com/

MRA BLUE BOOK RESEARCH SERVICE DIRECTORY. Marketing Research Association. Annual. US. bluebook.org/
Print: 2 vols. HF 5415.2 M119 (RD)

O'DWYER'S DIRECTORY OF PUBLIC RELATIONS FIRMS Annual. HM263 .O37 (RD)

QUIRK'S Ten specialized directories of research companies. quirks.com/

RED BOOKS ONLINE (Not identical to print Red Books) "Agency Showcase" and "Service & Suppliers" databases. redbooks.com/

STANDARD RATE & DATA SERVICE (SRDS) Also in print at the Lippincott Reference Desk:

BUSINESS PUBLICATION ADVERTISING SOURCE. HF 5905 S723
SRDS CONSUMER MAGAZINE ADVERTISING SOURCE. HF 5905 S725
DIRECT MARKETING LIST SOURCE. HF5861 D54
SRDS INTERACTIVE ADVERTISING SOURCE. HF5905 S727
NEWSPAPER ADVERTISING SOURCE. HF5905 S73 Includes market data.
RADIO ADVERTISING SOURCE. HF 5905 S74 Includes Arbitron data.
TV & CABLE SOURCE. HF 5905 S745 Includes demographics, Nielsen, DMA data and market profiles.

HANDBOOKS / RANKINGS

100 LEADING NATIONAL ADVERTISERS. AD AGENCY FAMILY TREES Annual. by Advertising Age. Profiles. adage.com/datacenter/
Print: HF5801 .A2763 (RD)

ADResource The fundamentals of digital advertising & marketing. clickz.com/

B to B ONLINE . Media Business. Multiple directories, 18 ranked lists for agencies, advertisers, brands + more. btobonline.com/

DARTNELL MARKETING MANAGER'S HANDBOOK HF 5415.13 D33 1994 (RS)

GLOSSARY OF ADVERTISING / MEDIA TERMS.

HANDBOOK OF MARKETING SCALES. Measures for consumer behavior research. HF 5415.3 B323 1999 (RS)

MULTICHANNEL MERCHANT. Direct marketing. Handbook-type content. multichannelmerchant.com/

PRINCIPLES OF MARKETING. Kotler. 11th ed. With CD. HF 5415 K636 2006 (Lippincott Reserve)

Promo magazine. Rankings of top advertising and marketing agencies. Search on:top in TITLE.

TOP 50 MARKETING BLOGS 2008 Search Marketing. evancarmichael.com/

BRANDS, TRADE NAMES and TRADEMARKS

Search in Franklin card catalog on SUBJECT: brand

Advertising Age Search on: megabrands

AD $ SPENDER. US media use and expenditure by Brand / Parent Company (including individual commercial films),Industry, Type of media used (Magazine, Sunday Magazine, Newspaper, Outdoor, Spot & Network Radio,Network, Spot, Syndicated & Cable TV.) Advertiser rankings by media spending. (ON)
Print: AD SUMMARY Books I & II. HF 5802 N312 (RD)
ADSPENDER DATABASE SEARCH AID

ADVERTISING "RED BOOKS."
Advertisers Brand Name Index. HF 504 S73 (RD) International Brand Name Index. HF 5804 S43 (RD)
RedBook Online Brand Lookup.

Brand Strategy

BRANDCHANNEL. [Type this title in Google] Omnicom/Interbrand. Top Global/Country Brands. Ranking & Analysis.
Brand Research Reports by practitioners. Brand experts directory. Glossary. Jobs. + BrandCameo (film product placement)

BRANDING GLOSSARY Lippincott-Mercer Co. lippincott.com/publications/glossary.shtml/

BrandWeek. 1999 - current.

BRANDED ENTERTAINMENT. VNU. Case Studies, Campaigns, Directories, Jobs.

BRANDS & THEIR COMPANIES. 2 vols. with supplement. Gale. Annual. T 223 V4 A 22 (RD)

BRANDWEEK DIRECTORY. US. Brand Marketer Index. HF 6182 U5 A39
BRANDWEEK DIRECTORY. CD Lippincott Library.

CORPORATE AFFILIATIONS. Select: advanced search

ENCYCLOPEDIA OF CONSUMER BRANDS. 1994. 3 vols. Brand history, market data, bibliographies. HF 5415.3 E 527 (RS)

EUROMONITOR'S GLOBAL MARKET INFORMATION. Market share by product and region.
Company profiles include profit and sales figures. Tip: For brands, search name in "Text," not "Title."

Financial Times "Global Brands" Special Section. Annual, 2006 - current. (The ranking tables are not in Factiva.) onFACTIVA (4-21- 08) Search on: rfst=ftft and global brands and special report
Also, try: Financial Times Special Reports. ft.com/reports/globalbrands2008/ (Change date to get earlier issues.)

GLOBAL BRANDS SCORECARD. by Interbrand in: Business Week Annual Top 100. Includes corporate snapshots.
Search on:best global brands businessweek.com/

HOUSEHOLD PRODUCTS Database. Although the focus is health/safety, this database is useful for identifying manufacturers by brands.
Includes 4,000 consumer brands.

MARKETER'S GUIDE TO MEDIA Semi-annual. Trends, demographics & rates. Ad costs. Covers all media. HF5826.5 .M45 (Annenberg Library Reference) householdproducts.nlm.nih.gov/

Journal of Brand Management

Journal of Product & Brand Management

McKINSEY QUARTERLY PREMIUM EDITION Case studies, Executive interviews.

MARKET SHARE REPORTER. Global. See Brand Index. HF5410 M375 (RD

MARKETING FACTBOOK. Scanned grocery store purchases. 1982-1997. HF 5413.33 U6 M375 (ST)

MERGENT HORIZON Select: Sectors -> an industry sector -> Detailed Reports - > Companies Tradenames Within Product Space

REBRAND. "the global source for case studies and programs on effective brand transformations" rebrand.com

STICKIEST BRANDS on the WEB Monthly. Type: stickiest brands See other Internet metrics on this page, e.g., Top 50 Internet Advertisers by Media Value (TNS Media) clickz.com/

SUPERBRANDS. Brandweek. Annual. America's top 2000 brands. Includes ad expenditures.
HF 5801 S77 (RD)

TRADEMARKS ISSUED. U.S. Patent and Trademark Office. tess2.uspto.gov/

ADCRITIC. Searchable database of TV and Internet ads and commentary. Annenberg Library only.

THE AD COUNCIL Public service campaigns. All media, from 1942 - current. adcouncil.org/

ADVERLICIO.US Online advertising archives. 2006 - current. adverlicio.us/

BEST SPOTS AdWeek/ Annual, from 1990's. adweek.com/

CLASSIC TELEVISION COMMERCIALS. archive.org/details/prelinger Search:advertising

Duke U. Digital Collections. AD*ACCESS 7,000+ N. American ads covering: Beauty and Hygiene, Radio, Television, Transportation, and World War II propaganda - 1911 - 1955.
EMERGENCE OF ADVERTISING IN AMERICA. 9,000+ advertising items and publications, 1850 - 1920 duke.edu/digitalcollections/

GALLERY of GRAPHIC DESIGN A browsable and searchable collection of images of hundreds of full-page advertisements placed in popular consumer magazines. 1932 - 1969.

I-FILM TV Commercials. ifilm.com/

SUPERBOWL-ADS 1998 - current. superbowl-ads.com/

TNS Media Intelligence (formerly CMR) Academy Awards Winter Olympic Games
Super Bowl AdWatch Outlook Annual. ifilm.com/channel/commercials/

AD EXPENDITURES

100 LEADING NATIONAL ADVERTISERS Scroll down to Fact Packs & Top Line Data to get free report.
Annual. Global. Advertising Age adage.com/datacenter Print: HF 5801 A2763 (RD)

AD $ SUMMARY. US media use and expenditure by Brand / Parent Company (including individual commercial films),Industry and Type of Media Used:    (Internet, Magazine, Sunday Magazine, Newspaper, Outdoor, Spot & Network Radio and Network, Spot, Syndicated & Cable TV.)
Advertiser rankings by media spending.
Books I & II.      1980, 1983, 1985-1989, 1998-2006 [Print version discontinued] HF 5802 N312 (RD)
            Continued online as ADSPENDER    (ON) ADSPENDER Database Guide

Advertising Age June and November issues rank top advertising spenders. (PER)

ADVERTISING RATIOS & BUDGETS. 2001 / 2008. Covers 5,000+ companies and 300 industries with advertising budgets,ad-to-sales ratios and ad-to-gross margin ratios, as well as budget forecasts and growth rates. Includes major foreign companies. (CD Ask at Lippincott Reference Desk)
Print, 1999 / 2006. HF 5801 A344 (RD)

Advertising-to-Sales-Ratios. Annual, 1997 - current. Advertising Age.

B-TO-B 100. Top Advertisers, with media breakdown. Media Categories ranked by revenue. (Download the PDF )

ABI/INFORM Search on: Subject: advertising expenditures for articles in Ad Age, AdWeek, Brandweek, Media Week, Wall St. Journal and other periodicals.

CABLE TV ADVERTISING BUREAU. Select Research.

THE EUROPEAN ASSOCIATION OF COMMUNICATIONS AGENCIES. Facts & Figures. Ad spending by country, media and industry sector. eaca.be/ff/

EMARKETER. Summary articles and excerpted statistical data from many market research sources.
Search on Subject: advertising spending.

EUROMONITOR'S GLOBAL MARKET INFORMATION. Statistics. Historical and forecast ad spending by countries and media type. Search on: adspend .

INFOTECH TRENDS. Statistical data. Focus: Forecasts. Search on: advertising (AND) spending.

INVESTEXT PLUS. "Fact Book on Advertising Expenditures" Comprehensive Semi- annual report by Bear Stearns.
Includes historical and CPM data. Search on : adstats

NEWSPAPER ASSOCIATION OF AMERICA. Newspaper advertising expenditures, from 1950-current. Select Research

ROBERT COHEN'S INSIDER'S REPORT ON AD EXPENDITURES Twice yearly. Global. McCann Ericson. Select About Us -> News -> WorldGroup Insights mccann.com/

SUPERBRANDS. Annual. BrandWeek HF 5801 S77 2001 (RD)

TNS MEDIA INTELLIGENCE REPORTS. Summary ad spending data for top ten advertisers, categories.
Select: News & Resources -> Archives. tns-mi.com/

TOP 50 INTERNET ADVERTISERS ClickZ Stats.

2002 US ECONOMIC CENSUS Issued August 2006. . www.census.gov/csd/bes/ In the left frame, select Business Expenses
Includes advertising expenditure for selected NAICS Codes.

AD RATES

Note -- TV ad rates are rarely listed publicly. Media buyers negotiate based on current viewer statistics.
Many publishers offer media kits (ad rates, circulation/demographics) on their Website. Example: fairchildpub.com/

AD AGE FACT PACKS adage.com/datacenter

Gale Directory of Publications and Broadcast Media. GALE'S READY REFERENCE SHELF. Global.
Some entries include ad rates (except for broadcast media) and circulation.
Print: Z 6951 A97 Annual, with supplements (Van Pelt Library RD)
Also online (in Library) on LexisNexis Classic (BUSREF; PUBBRD). Ask at Lippincott Reference Desk.

MARKETER'S GUIDE TO MEDIA Semi-annual. Trends, demographics & rates. Ad costs. Covers all media. HF5826.5 .M45 (Annenberg Library Reference)

MEDIAMARK (MRI+). Magazine database. Includes ad rates. Use "Topline Reports" for details. (One-time registration required)

STANDARD RATE & DATA SERVICE (SRDS) Also in print at the Lippincott Reference Desk:

BUSINESS PUBLICATION ADVERTISING SOURCE. HF 5905 S723
SRDS CONSUMER MAGAZINE ADVERTISING SOURCE. HF 5905 S725
DIRECT MARKETING LIST SOURCE. HF5861 D54
SRDS INTERACTIVE ADVERTISING SOURCE. HF5905 S727
NEWSPAPER ADVERTISING SOURCE. HF5905 S73 Includes market data.
RADIO ADVERTISING SOURCE. HF 5905 S74 Includes Arbitron data.
TV & CABLE SOURCE. HF 5905 S745 Includes demographics, Nielsen, DMA data and market profiles. Online TV & CABLE SOURCE -- Select a Market (Amarillo, e.g) , then the Market Profile to see averaged TV / Cable rates for time frames.

THIRTY SECOND AD COSTS. In Google, type: "30 second ad costs"

THE ADSTOP Directory of Websites with their rates. theadstop.com/

STATISTICS

Advertising Media Internet Center (AMIC). Ad Info Website advertising pricing guide. ; Media Planning Guide. Glossary.

Advertising to Sales Ratios by Industry. Annual, 1997 - current. Advertising Age Data Center.

CLICKZ Select Stats -> Stats Toolbox
Statistics for Ads, Traffic, Demographics, E-Commerce, Connection and Usage. Monthly, 2003 - current.

FACT PACKS and SEARCH MARKETING FACT BOOK (includes Internet ad rates) Advertising Age 60+ pages. Marketing and Advertising data.

INTERACTIVE ADVERTISING BUREAU Internet advertising revenue statistics. Annual, Quarterly from 1996 - current.
Price Waterhouse Coopers / IAB. iab.net/resources/ad_revenue.asp

MAGAZINE HANDBOOK Annual. Magazine Publishers Assoc. Industry and ad statistics. magazine.org/

MARKET SHARE REPORTER. Annual. Global.

MARKETING ROI CALCULATOR. American Marketing Assoc. Direct Mail and E-Mail. Type calculator in search box. See also Elementary Marketing Statistics, Case Studies and Best Practices. Free registration required for some content. marketingpower.com/

STATE OF THE PUBLIC RELATIONS PROFESSION OPINION SURVEY. 2006. PR Assoc of America / Bacon's Information. prsa.org/

STATISTICAL ABSTRACT OF THE US. Section 24. Information & Communications. Print: HA 202 (RD)

STATISTICAL FACT BOOK Direct Marketing Assn. Annual. Projections, trends, ad costs, purchase habits + more. HF5410 .S738 (RD)

TV BUREAU OF ADVERTISING. US. Ad revenue, audience analysis, program ratings, market demographics.
(Some data is for members only.) Select Research Central tvb.org/

US ECONOMIC CENSUS (Search on: NAICS code 5418) census.gov/econ/census02/

US MARKET TRENDS & FORECAST. Gale. HF 5415.1 U7 (RD)

DICTIONARIES

ADVERTISING AGE ENCYCLOPEDIA OF ADVERTISING HF 5803 A382 2003. (Annenberg Reference)

DICTIONARY OF MARKETING AND ADVERTISING. Rosenberg. HF 5415 R577 1995 (RS)

DICTIONARY OF MARKETING TERMS. Barron's. HF 5803 I46 (RS)

INTERNATIONAL DICTIONARY OF MARKETING. HF 5415 Y33 2002 (RD)

MARKETING: THE ENCYCLOPEDIC DICTIONARY. HF 5412 M47 1999 (RD)

SELECTED PERIODICALS

NOTE: Unless otherwise noted, the current print issue is in Lippincott Periodicals.

Advertising Age. Weekly, 1996 - current. Print: (Oversize) 1955 - current.

AdWeek Weekly, 1993 - current.

B to B Media Business

Creativity by Ad Age. Monthly, 1996 - current.

Industrial Marketing Management. European. Quarterly, 1995 - current. Print: 1971 - current. HF 5415.13 I53

Journal of Consumer Research 1974 - current. Print: HF 5415.3 J687 (Also CD, MT)

Journal of Global Marketing.. Quarterly, 1993 - current. HF 1009.5 J68

Journal of Interactive Marketing.. Quarterly, 1999 - current. HF 5415.126 J687

Journal of International Marketing. 1993 - current. Print: HF 5410 J678

Journal of Marketing. American Marketing Ass'n. 1999 - current. Print: 1936 - current. HF 5415 A2 J6 (ST)

Journal of Marketing Research. 1964 - current. Print: HF 5415.2 J66 (ST) [Also CD, MT]

MediaWeek Weekly, 1994 - current. Print: 1991 - current. HF 5801 M435

PsycINFO. Abstracts of scholarly periodicals, many of which cover advertising / marketing topics. Use PennText to get the full text of article.

Sales & Marketing Management. Monthly, 1997 - current. Print: 1927 - current. HF 5438 A34 (ST)

JOBS

AAAA CAREER CENTER.American Ass'n of Advertising Agencies. careercenter.aaaa.org/

AMERICAN ADVERTISING FEDERATION Job Bank. aaf.org/jobs/

Media, Ad jobs. amic.com/adjobs/

AMERICAN MARKETING ASSOCIATION. Marketing jobs. marketingpower.com/

CAREER LINK Business Marketing Association. careerlink.marketing.org

CLICKZ JOB BOARD Professional marketing jobs. clickz.com/

IAB JOB BOARD Interactive advertising / marketing jobs. iab.net/jobs

MARKETING CAREER NETWORK jobs.effie.org

PROMOTION MARKETING ASSOCIATION. JOB BANK.

QUIRK'S JOB MART. quirks.com/

TALENT ZOOAdvertising, Marketing jobs. talentzoo.com/

VAULT ONLINE CAREER GUIDES. MARKETING & BRAND MANAGEMENT ADVERTISING GUIDE to the TOP ADVERTISING & PR EMPLOYERS.

NEWS

ABI/INFORM - PROQUEST.

BUSINESS & INDUSTRY .

KNOWLEDGE@WHARTON. Choose Marketing.

New York Times on LEXISNEXIS ACADEMIC UNIVERSE

PROMT.

Wall Street Journal on FACTIVA + About 130 Advertising / Public Relations publications.

LOCATION CODES

CD = CD-ROM database.
ON = Access only in Lippincott Library. Ask at Reference Desk.
RD = Reference Desk	ST = Lippincott Stacks on the 3rd Floor	WRDS = Wharton Research Data Services
RS = Reference Stacks	PER = Periodicals	MT = Microtext

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