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Market Research / Consumer Behavior / Demographics

Prepared by Terese Terry

PENN RESOURCES

US GOVERNMENT GENERATED DATA

WWW

PENN MARKET RESEARCH DATABASES

LOCATION CODES

Franklin Card Catalog Subject Headings:

CONSUMER BEHAVIOR; CONSUMERS' PREFERENCES; MARKET SHARE; MARKETSURVEYS; MARKETING; MARKETING RESEARCH

See also Lippincott Research Guides:

• DATAMONITOR PUBLICATIONS LOCATOR
• INFORMATION / COMMUNICATIONS TECHNOLOGY New Media
• MARKET INTELLIGENCE: Secondary Sources ;
• MARKETING - the SMART INTERVIEW ;
• RETAIL TRADE;
• ADVERTISING & MARKETING INDUSTRIES

For Industry Market Research: See INDUSTRY STUDIES Research Guide

PENN RESOURCES

New Strategist Publications, located throughout the Penn libraries, provide tabular American demographic and lifestyle data. Below is a partial list. New NS titles are added regularly. To identify others, search on Author: new strategist in Franklin, the online card catalog.

• American Incomes : Demographics of Who has Money HC110.I5 A59 (RD)
• The American Marketplace. Demographics & Spending Patterns. | HA214 .A6 (RD)
• American women : who they are & how they live HQ1421 .A486 2008 (Annenberg Library Reference)
• Baby boom : Americans born 1946 to 1964 . HN60 .R84 (Van Pelt)
• Best customers : demographics of consumer demand HC79.C6 R87 2008 Lippincott 3rd Floor Stacks.
• Millennials : Americans born 1977 to 1994. HQ796 .M4797 (Van Pelt RS)
• Racial and ethnic diversity : Asians, Blacks, Hispanics, Native Americans, & whites. E184.A1 R317 (Van Pelt RS)
• Who's Buying by Age HF5415.33.U6 W45   (Lippincott RD)
• Who we are : Hispanics | E184.S75 W48 (Van Pelt Reference Stacks)

BUSINESS & INDUSTRY. Trade journals and newsletters. Select consumer behavior in "Marketing Term" box.

BUSINESS INSIGHTS. Case Studies, Consumer Surveys and Market Research Reports.
Also includes reports by TNS, IMS Health, Ecofys (Green Energy), Verdict Research + others.

BUSINESS SOURCE PREMIER.
Type: surveys in Subject    AND    Type a term such as banking or boomers in Default.
Check to make sure boxes are connected with the AND command.

COMMUNITY SOURCEBOOK- AMERICA   with ArcReader. 2004 - 2007. Current edition is loaded in Lippincott Library Synder Computer Area.

COMSCORE. in (WRDS)Consumer Web Behavior metrics. 2002 - 2008.

DMEF. Direct Marketing Educational Foundation. in (WRDS    ;Buying history for 100,000 + customers of major catalog and non-profit businesses.

DATAPEDIA of the UNITED STATES: American history in numbers. 1790-2005. | HA202 .K87 2007 | Van Pelt Library Reference Desk

EDITOR & PUBLISHER MARKET GUIDE. Annual, 1991-1996, 1998,2000-current. U.S. & Canada market rankings. population, ages, and ethnicity estimates. HF5905 .E38 (Annenberg Library Circulation Desk)

EUROMONITOR'S GLOBAL MARKET INFORMATION. Market size, economic indicators, consumer data tables. Also in-depth market research reports.

FOOD INDUSTRY REVIEW US. Annual, 2005 - current. The Food Institute.
Demographics of consumer food spending & consumption; item sales; restaurant &market trends | HD 9004 F665 (RS)

Indicators of Market Size.    Economist Intelligence Unit (EIU).    Annual. Global. Tables. Demographics, Consumer data.
in: BUSINESS SOURCE PREMIER , 1997 - 2007. in: DOW JONES FACTIVA 2002 - current
Print: 1972, 1975-1980, 1983 - 1997 HD69.I7 B814 (RS); 1993 - 1998 HD69.I7 B829 (3rd Flr Lippincott Stacks)

International Journal of Consumer Studies 2001 - current

Journal of Consumer Research 1974-current. (Also BUSINESS PERIODICALS ON DISC and Microtext -- Lippincott 2nd flr) Print: HF 5415.3 J687 (Lippincott Periodicals)

LEXIS STATISTICAL aka Statistical Universe. Global. Index to statistical reports by private and government associations and organizations.

LIFESTYLE MARKET ANALYST. US. in SRDS as Local Market Audience Analyst. Print: 1990 - 2008. | HF 5415.33 U6 L54 (RD)

MRI+ MediaMark. One-time registration required.
Part I -- Magazine, Cable and Web statistics.
Part II -- Detailed consumer product and media preferences statistics. Select Media Mark Reporter    How to Read an "Internet Reporter" Report

MARKET-RESEARCH.COM US Focus.   Reports by Kalorama, Packaged Facts, SBI and Icon Group.

MINTEL REPORTS. Market research. European and US consumer markets. Trends, Forecasts and Major players.

PROMT Important database for consumer research findings news.

PSYCHINFO. Professional/scholarly articles, book chapters and dissertation citations.

SIMMONS MARKETS AND MEDIA--CHOICES III. Consumer profiles for products and media. (CD) Simmons Choices III--Help Guide.

SPORTS BUSINESS RESEARCH NETWORK. Sports attendance, apparel, participation, equipment, expenditures, consumption, by type and specific product.

STATISTICAL FACT BOOK. with CD. Direct Marketing Association. Annual, 2002-current. Buying habits, costs, trends, fulfillment trends and international marketing.
HF 5410 S738 (RD)

SURVEY OF BUYING POWER AND MEDIA MARKETS. by Sales & Marketing Management magazine. Annual, 1975 - 2005. HF 5438 A34 Suppl. (Lippincott 3rd Flr Stacks)

WORLD DEVELOPMENT INDICATORS World Bank. Statistical tables cover 1960 - current. AlsoCD Version in Lippincott Library.

US GOVERNMENT GENERATED DATA

AMERICAN COMMUNITY SURVEY Ethnic data. US Census. | census.gov/acs/

AMERICAN TIME USE SURVEY. Bureau of Labor StatisticsAverage hours spent in primary, weekend, leisure and sport activities. | bls.gov/tus

BUREAU OF ECONOMIC ANALYSIS. State and regional personal income, from 1948 - current. | bea.gov/

CONSUMER EXPENDITURES. Bureau of Labor Statistics. 10 years of annual data. | stats.bls.gov/cex/

CONSUMER VIEWS on TRANSPORTATION & ENERGY NREL. National Renewable Energy Laboratory.

COUNTY & CITY DATA BOOK . US Census. "The most comprehensive source of information about the individual counties and cities in the US" Type this title in Google
Print: 1949 - 2000 HA202 .A36 (RD)
COUNTY & CITY DATA BOOK 1944 - 2000. | fisher.lib.virginia.edu/collections/stats/ccdb/

COUNTY & CITY EXTRA. Annual, from 1992. Metro, City, County Data . Includes Congressional districts. HA202 .A365 (RD)

CURRENT POPULATION SURVEYS. Bureau of Labor Statistics. SelectPublications
Covers many variables including race and ethnicity, school enrollment, computer ownership, fertility, income and health. | bls.census.gov/cps

DIGEST OF EDUCATION STATISTICS.Dept. of Education. Annual, 1990 - current. | nces.ed.gov/programs/digest
NATIONAL CENTER FOR EDUCATION STATISTICS | nces.ed.gov/pubsearch/
PROJECTIONS of EDUCATION STATISTICS to 2014. | nces.ed.gov/programs/projections

FACTFINDER . Demographic reports by street address, zip, metro, etc. | factfinder.census.gov

HEALTH BEHAVIOR. Centers for Disease Control. Medical coverage, obesity, alcohol use, expenditures, etc. | cdc.gov/nchs

INTERNATIONAL DATABASE. Census. Demographic and socioeconomic data for 227 countries and areas of the world | census.gov/ipc/www/idb/

PLACES TOWNS & TOWNSHIPS. population and housing data for all places, regardless of size | HA202 .A366 2007( RD)

REPORT ON THE AMERICAN WORKFORCE. Historical statistics, e.g. Consumer expenditures from 1936; CPI from 1950; PPI from 1947. | bls.gov/opub/rtaw/rtawhome.htm/

SOURCE BOOK AMERICA. (CD) Includes all data from:
COMMUNITY SOURCE BOOK OF ZIP CODE DEMOGRAPHICS. Income /spending potential indices.
SOURCE BOOK OF COUNTY DEMOGRAPHICS. Income and buying power.

STATE AND COUNTY DEMOGRAPHIC AND ECONOMIC PROFILES. | quickfacts.census.gov/

STATE & METROPOLITAN AREA DATA BOOK. Census. | Print: HA 202 S727 (RD)

STATE DATA CENTERS US. | census.gov/sdc/www/

STATISTICAL ABSTRACT OF THE UNITED STATES. Annual, 1878 -current . Select "Earlier Editions" Tab for: Historical Statistics of the United States, Colonial Times to 1970. | census.gov/statab/www/smadb/
Print: HA 202, from 1901. (RD, RS and Lippincott Stacks, 3rd flr)

SURVEY OF CONSUMER FINANCES. Triennial. US Federal Reserve. What US families own -- from cars to stocks, and how much they borrow. | federalreserve.gov/boarddocs/surveys/

US POPULATION PROJECTIONS     by Age, Sex, Race, and Hispanic Origin: 2000-2050 | census.gov/population/www/projections/usinterimproj

WWW

AMERICAN CONSUMER SATISFACTION INDEX U of Michigan. Search on: company or industry. | theacsi.org/

AMERICAN DIATETIC ASS'N.     Public Opinion Survey.     Nutition ; Trends

ARBITRON Ratings Information. Free studies (registration required) | arbitron.com

AUDIT BUREAU OF CIRCULATIONS US Newspaper Reader Profiles

BEHAVIORAL INSIDER. Media Post reporters. News, Trends, Case Studies. | blogs.mediapost.com/behavioral_insider/

CITY-DATA Near-to-exhaustive information for US cities. | city-data.com/

CITYMELT US. Even more detailed demographics, by Zipcode. | citymelt.com/

CLICKZSTATS.     Internet metrics, demographics.     Case Studies, Essays on Marketing, Rankings, Ad Technology and more. | clickz.com/

CONSUMER PANEL SURVEY. Annual. National Grocers Association. Select B@B tab --> Scroll down to Resources in right frame

CONSUMER SENTIMENT Reports. Statistics. 100's of tables. U of Michigan. sca.isr.umich.edu/

CONSUMERS INTERNATIONAL Consumer rights and corporate social responsibility | consumersinternational.org

DIRECT MARKETING ASS'N. Statistical studies, such as Customer Prospecting /Rentention; Response Rate. the-dma.org/research/

EU CONSUMER MARKETS SCOREBOARD. "Benchmarking the consumer environment in member states" | ec.europa.eu/consumers/strategy/facts_en.htm/

ERSYS. Uses GIS to create detailed U.S. cities reports. | ersys.com

FOOD MARKETING INSTITUTE. Facts and Figures. Statistics on consumer shopping behavior. Supermarket Facts. | fmi.org/

GMA - Association of Food, Beverage & Consumer Products Companies Shopper Marketing: Capture a Shopper's Mind, Heart and Wallet. Deloite. Also on this site: Overview of Industry Financial Performance & Trends. PriceWaterhouseCoopers. 66 pages. | gmaonline.org/

GETTING CURRENT    Recent Demographic Trends in Metropolitan America.     Brookings Institute.   Type: getting current in Keyword Search box. | brookings.edu/

GLOBAL PURCHASING POWER PARITIES & REAL EXPENDITURES: 2005. International Comparison. | worldbank.org/data/icp

HISPANICS: A PEOPLE IN MOTION. Pew Hispanic Center. 24 pages. Includes statistics | pewhispanic.org/files/reports/40.pdf

INFORMATION RESOURCES, INC(IRI) Trends: A Snapshot of Trends Shaping the Consumer Packaged Goods and Retail Industries. Hispanic Consumers. New Product Pacesetters. | infores.com/

MPA MARKET PROFILES. Magazine Publishers of America.
Hispanic/Latino; African-American/Black; Asian-American, Teen; Consumer Pharmaceuticals.

MEDIA POST RESEARCH     Daily briefs on demographic, psychographic and media research reports available on the Web.    Free registration required.

The MULTICULTURAL ECONOMY .    America's Buying Power -- 1990-2013 by race, state. U of Georgia. | selig.uga.edu

NATIONAL RESTAURANT ASSOCIATION .    Spending, state data, forecasts and articles. | restaurant.org/

NATIONAL SPORTING GOODS ASSOCIATION. .   Statistics; Sports Participation Reports. .   Consumer Purchases/ Sporting Goods Market Report "Members Only" reports are usuallly found in Sports Business Research Network database (above in Penn Resources) | nsga.org/

NEILSEN     1.) Consumer Insight. Monthly Reports. 5-2007 -- current.     2.) Ratings & Rankings. Current week. | en-us.nielsen.com/insights/

PEW INTERNET AND AMERICAN LIFE PROJECT..    Online Shopping. 2-13-08 31 pages. .    Other reports cover the role in Internet use of age, gender, race, marital status, education, income and more. | pewinternet.org/

PEW RESEARCH CENTER. .   Trends, attitudes, opinions, surveys. | pewresearch.org/

POPULATION REFERENCE BUREAU. .   Global. Focus is health and family.     Anaylsis and statistics.
Extensive links to demographic resources . .   World Population Data Sheet, | prb.org/

QUANCAST.    Search on a domain,e.g. EBay to get demographic, traffic and lifestyle statistics on user activity. | quantcast.com/

SOCIAL SCIENCE RESEARCH NETWORK     Scholarly consumer research papers. Global | ssrn.com/

UNITED NATIONS STATISTICAL HANDBOOK. .    52nd issue. (6-08) .   848 pages. "economic, social and environmental statistics for over 200 countries and areas of the world, compiled from sources including UN agencies and other international, national and specialized organizations. .   10 years of data. | unstats.un.org/unsd/syb

YOUNG ADULTS & MONEY SURVEY. .   Charles Schwab. | schwabmoneywise.com/

PENN MARKET RESEARCH DATABASES All have global coverage, except where noted.

Type the database name in the FindIt box onLippincott Library home page.

• BCC Research Biotechnology; Energy & Resources; Healthcare; Pharmaceuticals
• BizMiner. US. Company, Industry
• Business Source Premier. Datamonitor Company Profiles.
• Business Monitor International. Industry focused.
• Euromonitor's Global Market Information Database. Consumer, Demographics, Indicators.
• Faulkner. IT.
• Forrester. IT
• Gartner. IT
• Global Markets Direct. In Lexis Academic database. Company. Includes key biographies.
• ISI Emerging Markets.Company, Industry, Country. Includes EIU Industry Wire and Access Asia (China Market research)
• MRI+. Media, Consumer Products
• MarketResearch.com. General
• Mergent Horizon. US. Industry.
• Mergent Web. Industry.
• Mintel. Consumer
• Business Insight. Health, Consumer, Tech.
• See also: EXPORT.GOV.    non-US markets. Industry (Free registration required)
• See also: SIMMONS Markets and Media -Choices III and other Lippincott CD/Roms with demographic data.

LOCATION CODES