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Market Intelligence: Secondary Sources

Prepared by Terese Terry Lippincott Library

SMUT, SWEAT and BEERS

A Tutorial.    Use the samplers below to explore secondary market intelligence in Penn and public online resources.   What you type is in bold.   Clicks are underlined.

SMUT: Environmental Services for a developing country

Who Needs it?    Who's doing it?

CLEAN AIR INITIATIVE. Air pollution reports. Asia, Latin America, Sub-Saharan Africa.         cleanairnet.org/cai/

EIU COUNTRY COMMERCE. Get the latest environmental activities, regulations and investment opportunities in countries.

HOOVER'S INTERNATIONAL COMPANY DIRECTORY Profiles of industry competitors.        Select Industries        Then search on: environmental services

ISI EMERGING MARKETS. Industry profiles, market trends.         Select a Country-> Research. Then, fill in the blanks.

The LITTLE GREEN DATABOOK.     World Bank.     Country environmental statistics & analyses.     240 pages.     worldbank.org/environmentaleconomics/

MARKET RESEARCH LIBRARY. US Commercial Service.
Hundreds of market research reports on consumer and industrial products and services in foreign countries.     buyusainfo.net/

LIPPINCOTT RESEARCH GUIDES:

ENVIRONMENT AND BUSINESS        EXPORTING AND IMPORTING
• ASIA BUSINESS      CHINA BUSINESS     INDIA BUSINESS        LATIN AMERICA BUSINESS        MENA (MIDDLE EAST / NORTH AFRICA) & SUB SAHARAN AFRICA BUSINESS
  

SWEAT: Is this fitness center necessary?

US ECONOMIC CENSUS     How many fitness centers are there? Where are they? What are the sales figures?
Type: fitness in the NAICS (North American Industrial Classification System) lookup box.     census.gov/econ/census02

CORPORATE AFFILIATIONS.        International.        Who owns what, and where.
Example: Select Advanced Search         Search on: Product/ Brand = gorilla sports

MARKETRESEARCH.COM   fitness

NATIONAL CENTER FOR HEALTH STATISTICS.    Exercise/ Physical Activity statistics.      cdc.gov/nchs/fastats/exercise.htm/

SPORTS BUSINESS RESEARCH NETWORK. Market data.

THOMSON RESEARCH Investment analyst reports. Select Research Reports.
Select the following options.

• Collection -- Investment Research / Trade Association Research
• Region -- united states
• Report Type -- Industry
• Asset Class -- All
• Report Date -- Last Year
• Text -- fitness
• Title -- fitness or health clubs
• Initiating Coverage -- All

NEXT --

• Click on Include tab in the Criteria Box.
• Scroll up to and click on Search tab.
• (Disregard the pop-up price info; there is no charge to you)
• Just click on View to retrieve the report.

See also LIPPINCOTT RESEARCH GUIDE: CONSUMER BEHAVIOR

BEERS: What do women want?

BUSINESS INSIGHTS. Market research reports.        Search on: beer and women

EUROMONITOR'S GLOBAL MARKET INFORMATION DATABASE. "World Market for Beer."   Annual.

MRI + MediaMark Research. Detailed consumer product and media preferences.    MediaMark Reporter
How to read an MRI+ Internet Reporter Report   by UC Berkeley.

MINTEL REPORTS. Consumer product research.

PROMT. Trade journals and press releases. Market information for products/services.    Search on:women and beer

SIMMONS MEDIAMARK. Consumer preferences in brands and media.      (CD available in Lippincott Library)

See also LIPPINCOTT RESEARCH GUIDES:
CONSUMER BEHAVIOR    RETAIL