Management & Technology Summer Institute

To search through all Penn Libraries' Resources, including the Business FAQ, use the FindIt! tool:

FindIt!

Anywhere In e-resource title only     · · · · · · · · · · · · · · ·  Search Franklin               •  Title  •  Keywords (anywhere)  •  Exact phrase (anywhere)  •  Author  •  Journal title

1. Get ideas from potential customers like your friends. What do they want or need?


2. Consumer Surveys
   
   Mintel
   Includes 18-24 year olds and consumer electronics. What are they buying? You must register and create your own password.

   Sample Search:

   Do a keyword search: electronics.

1. EBSCOMegafile
   

   Search Strategy:	commercial products evaluation in SU Subject Terms AND wii
   Search Strategy:	Publication Consumer Reports AND headphone*
   Search Strategy:	Publication PC World AND Wii

2. Manufacturer web sites
   

   Search Strategy:	Look for archived press releases
   Example:Sony Electronics News & Information

3. Vendor web sites.
   

   Example:

   Amazon Electronics

4. Review web sites

   Examples:

   CNET  ZDNet  MSN Tech & Gadgets  Yahoo! Tech  Engadget  TechCrunch

5. Blogs

   Examples:

   Consumer Reports Electronics Blog  Gizmodo

1. Market Projections: Trends and Outlook
   1. Business Insights Interactive
      International market research reports on the subjects of consumer goods, energy, financial services, healthcare and technology.

      Search Strategy:	(teen or youth or college) and (electronics or phone or game)
      Wireless Outlook includes pricing information.
      Sample Title:	The Future of Convergence

   
   
   2. Euromonitor
      

      Search Strategy:

      Select Geography: USA. Select Category: Consumer Markets - Consumer Electronics

   
   
   3. Infotech Trends
      Provides forecasts.

      Search Strategy:

      Select dates, input keywords such as: mobile phone and sales.

   
   
   4. eMarketer
      eMarketer reports combine original analysis with aggregated numbers from leading sources worldwide. The database includes industry reports, company articles, market projections and analytical commentaries covering every topic from eAdvertising to Wireless.

      Search Strategy:

      teens AND "consumer electronics"

2. Cost of Production
   1. Financial Studies of Small Businesses.
      Lippincott Reference Desk HD2346. U5 F55a
   
   
   2. Annual Statement Studies .
      Robert Morris Associates. Use the index at the back of the book to locate product or service.
      Lippincott Reference Desk. HA 214. R54.
3. Pricing: Remember Business Insights Interactive had some pricing data.
   1. Go to the stores. Look around.
   
   
   2. PROMT

      Search Strategy:	(single headset)

   
   
   3. Business and Industry

      Search Strategy:	Product Code 365154

   
   
   4. Consumer Reports Magazine.

      Search Strategy:	head sets

1. Consumers
   
   
   1. Mintel
   
   
   2. MarketResearch.com

      Search Strategy:

      teens and market  Sample Title: The Teens Market in the U.S.



2. Competitors
   1. Corptech

      Search Strategy:

      Search by Product Code. Select Telecommunications and Internet. Select Earphones/headsets.

   
   
   2. Hoovers

      Search Strategy:

      Search headset in Company field. Look at competitors and competitive landscape.

1. Marketing Trends
   1. Business Source Premier

      Search Strategy:

      (teens OR youth) AND (market strategy OR advertising)

      
      
   2. ABI Proquest

      Search Strategy:

      (teens AND consumer behavior)

   
   
   3. MarketResearch.com
      

      Search Strategy:

      (teens AND market)

      Sample Title:

      The U.S. Youth Market: How 15- to 24-Year-Old Consumers are Transforming the Marketplace. Check the section on Marketing and Advertising trends



2. Advertising Sources
   1. SRDS
      Ad Prices by format.

      Sample Search

      Select Direct Marketing. Keyword Search: electronics and (teens or youth).

   
   
   2. Ad$ummary
      Ad spending by Brand/Company.
      Lippincott Library Reference Desk. HF 5802. N312